Photo by Linda Perez Johannessen on Unsplash

Case Studies are a great way of showing clients and customers how you can solve their problems. A lot of copy on websites focuses far too heavily on listing abilities, rather than solving the readers’ ‘pain points’.

Case Studies prove that you understand your audience and show them that solving complex problems is ‘just another day in the office’ for you and your colleagues. Showing, rather than telling, is an effective method for writing motivating marketing copy.

So why aren’t we all writing more case studies? One reason might be that the case studies we’re used to reading are far…

Andrew Laws

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