Photo by Linda Perez Johannessen on Unsplash

Case Studies are a great way of showing clients and customers how you can solve their problems. A lot of copy on websites focuses far too heavily on listing abilities, rather than solving the readers’ ‘pain points’.

Case Studies prove that you understand your audience and show them that solving…


Email marketing is widely regarded as a ‘must-have’ by many marketers. Treating your list members with respect and a certain amount of pastoral care is what makes the magic happen.

Let’s start at the birth of your email marketing list; how do you get people onto a new list, even…


I have had a long and varied history with SEO software. Around twenty two years ago I started using what might have (at the time) been the world’s first dedicated SEO software title. It was ‘interesting’ to say the least. This software, which shall remain nameless in case a derivative…


We are pleased to announce that we are now a part of the SuffolkPro Help network.

Suffolk ProHelp is a network of businesses who offer support free of charge to voluntary organisations and community groups. We have been looking for a way to contribute to our local community in a meaningful and ongoing basis, and having spoken at length with Suffolk ProHelp it felt like a…


Podcasts rule. I know I’m not the only person with that opinion. Podcasts have been a ‘thing’ for many years, but have recently risen in popularity. Maybe lockdown had something to do with that? Perhaps a few months of being homebound gave some of us an opportunity to seek out…


Standard SEO practice dictates that keeping your blog on your company website is for winners. So why am I ignoring that advice?

When creating any new content, in the name of marketing your company, it is important to decide where to ‘plant’ that content. …


May I introduce myself?

Did you know that there are over one and a half million podcasts in the world? Even if you have no idea what a podcast is you’ll probably agree that one and a half million sounds like a lot.

But I’m going to explain why one…


Would you climb Mount Everest using only software?

Sometimes I don’t ‘get’ some of my peers in the SEO industry. I’m not talking about anyone I know personally, but a few SEO folk do seem to worry about the strangest things. For example, I’ve seen some chatter concerning SEO software replacing SEO professionals.

Since I started working in…


Thanks to Peter Bond for the photo — https://unsplash.com/photos/KfvknMhkmw0

Ranking your online store can feel like a daunting prospect. Adding your products can feel like a slog. Getting shipping rates is a headache. So the point at which many business owners finish adding products to their online shop they consider the job ‘done’. …


There has been a bit of confusing information bezzing around the Interwebs recently with regards to remarketing. So here, as succinctly as possibly is an introduction to remarketing and what it can do for your business.

What exactly is remarketing?

Remarketing in its most simple form is a method of…

Andrew Laws

Using SEO to make the web a better place since 1998!

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